Selberan presents White Story by Khoon Hooi

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p r e s e n t s WH I T E STORY b y


p r e s e n t s WH I T E STORY b y

Match made in heaven.

A name that needs no introduction in the local fashion industry.

Designer, Khoon Hooi, has spent the last 22 years in the industry special ising in bespoke tai loring for his loyal fol lowers in Malaysia. His label, KHOON HOOI, has participated in Paris Trade Week since 2010, with his col lections currently stocked in exclusive boutiques around the world such as 51 East in Doha, Avanti in Saudi Arabia and BySymphony in Dubai. His creations were also featured on the red carpet of the 2020’s Awards Season in Los Angeles on celebrities Katy Perry, Ginnifer Goodwin, Zooey Deschanel, Cami la Morrone, Karen Pittman and Lesl ie Grossman. The KHOON HOOI col lection is avai lable on the brand’s onl ine store at lections.

Selberan introduces White Story by Khoon Hooi, a col laboration featuring an exquisite selection of the label’s best-sel l ing styles which are designed with a modern sensibi l ity, complemented and completed by our range of widely popular Selberan jewel lery col lections, featuring 18K yel low gold, white gold, diamonds and precious stones. A testament to artistic expression and craftsmanship, the col lections aim to empower and inspire al l brides to celebrate authentic and timeless styles that last a l ifetime.

White Story can be purchased by appointment at APW Bangsar or onl ine at


The Grace gown features assembled macramé discs for a whimsical touch. The drop-waist tiered gown is in shiny taffeta with layered tul le and net skirt. Match the look with bold and sophisticated jewel lery from our Hana & Lani col lection. Hana’s styl ised curves result in an elegant shape with floral motifs for a feminine touch, whi le Lani’s striking pieces resemble asymmetrical rays of sunl ight. Avai lable in 18K white gold.


Stride in style in Kirsten, a wide-legged jumpsuit with a top-stitched high-waist band in shiny taffeta, contrasted with a bustier in a bonded mix of lace and organza with rhinestone buckle detai l. Complete the look, and project grace and glamour with our Persia col lection, inspired by intricate 16th century Persian motifs of striking floral elements and sleek sculptural forms.


The Mi l l ie wedding dress is a taffeta bow tie mermaid gown, with an ankle-length fitted bodice and a gathered lace trimmed statement fishtai l. Together with the cathedral-length floral bridal vei l, the bride appears as a stunning vision in white. Enhance the look with our Ilona jewel lery, inspired by geometric designs and intricate mathematical fractals, in 18K yel low gold.


Poppy’s petal bow tie off-shoulder fitted taffeta gown, with a back detai l ing of bow and cascading ruffles lends a hint of femininity and elegance to the bride. Pair the look with 18K white gold jewel lery pieces from l lona. The bold geometric design is accentuated by Selberan diamonds, giving it a futuristic and architectural flair.


Add a pop of colour with the Rita gown, a surpl ice neck belted maxi in a sheer bonded mix of lace and organza. The sunray pleated ful l skirt is worn over a peach organdy l ining. Top it off with our Chantum Dimensions col lection, which presents three-dimensional circles and squares with diamonds and rubies set in 18K white gold and yel low gold.


The Jackie dress is a notched wide boat-neck fitted midi in luxurious taffeta, with bel l sleeves trimmed with ostrich plumes. The dress is completed with a wide bow tie sash belt. Don a bucket hat with a deep crown covered in layers of wispy white ostrich feathers for a more contemporary look. Elevate glamour with feminine and charming pieces from our Rococo Reimagined col lection, inspired by natural motifs and sensuous curves from the 18th century, featuring fiery red rubies and diamonds set in 18K white and yel low gold. Mix and match with the bold Liberty Sol itaire ring, set with a Selberan Ideal Diamond in 750 white gold.

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